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Fight in the Dog takes the privacy of all its customers and users seriously. We strive to take great care with customer and user information.

Fight in the Dog is committed to protecting the privacy of those who use our services. We are the data controller for your personal data and will ensure it is used and stored in accordance with the Data Protection Act (1998), the Privacy and Electronic Communication Regulations (2003) and as of the 25th of May 2018, the EU General Data Protection Regulation (EU 2016/679).Fight in the Dog a company limited by guarantee registered in England and Wales.

We want to maintain the trust and confidence of our audience, participants and supporters as well as visitors to our website by ensuring you fully understand the way that we use your data. Our Privacy Policy gives you detailed information on when and why we collect your personal information, how we use it, how we keep it secure and how long we keep it for.  It also explains how you can control the data we hold, including how to update your information when it changes.

How do we collect your personal data?

When you engage with us as an audience member, donor or as a participant, we collect your information. This could be when you purchase a ticket, make a donation, sign up to a project, sign up to our mailing list, or register on our website. These interactions may occur online, or in person.

We may also collect information from publicly available sources as part of our fundraising practice. This may include obtaining information from individuals working on our behalf such as our development board and from organisations that book fundraising events or have memberships with us for their events.

What data do we collect?

We only collect information that’s necessary to carry out our business. The more ways you engage with us as an organisation, the more data we will require in order to provide the necessary services required. There are occasions where you can choose to not provide us with the information we require, but this will then impact the service we are able to provide.

The information we may collect from you is as follows:

  • Prefix and full name
  • Email address
  • Billing address
  • Phone number
  • Date of birth
  • Gender
  • Delivery address
  • Access requirements
  • Dietary requirements (for attendance at fundraising events)
  • Contact preferences
  • Emergency contact details (for project participants only)
  • Job information
  • Contact forms


This is not an exhaustive list and we may retain different types of information for different individuals based on the service we are providing.  For information on how long we retain your data for, refer to the ‘how we protect data’ section of this policy.

We also keep a record of your interactions with us, such as what shows you have purchased tickets to, any projects you may have participated in or supported and whether you have received, opened or clicked through any emails we may have sent.

We also may collect an automatically populated IP address when you use our website or email service.  This public IP address is a unique number which allows a computer, group of computers or other internet connected device to browse the internet. The log file records the time and date of your visit, the pages that were requested, the referring website (if provided) and your internet browser version. This information is collected to help diagnose and manage the website, to audit the geographical make-up of users, and to establish how they have arrived at the website.

Third Parties

We may also obtain your data from third parties, such as organisations with which we co-produce, agencies that have sold tickets on our behalf or other third party organisations providing us with financial platforms, such as Charity Checkout which processes our direct debits.  These organisations should not pass on your data to us without your knowledge and only if it is required in the performance of a contract.  The third party will require your permission in order to share your data with us for marketing purposes and we will always notify you when we receive your data in this way.  You should check their Privacy Policy when you provide your information to understand fully how they will process and safeguard your data.

Social Media

Depending on your settings or the privacy policies for social media services like Facebook, Instagram or Twitter, you may give us permission to access information from those accounts or services, such as your behaviour on these services and across our site.  The majority of this behaviour is anonymised.  For more information on how to control your privacy settings for these services, go to the following links:

Information Available Publicly

We may collect information such as job history, trusteeship, political preferences, locality and philanthropic activities from places such as Companies House, Google,, and information that has been published in articles / newspapers.

Why do we collect your data and how do we use it?

The main way we use your information is to provide the services you’ve requested. We also use your information to help us better understand our audience’s needs and to inform you about our news. We will only contact you electronically about non-contractually related information when we have your consent to do so.

1.    To fulfill the terms of a contract
To carry out our business and to provide a service or carry out a contract with you:

  • To fulfil ticket and product transactions.
  • To administer donations and acknowledge the donor’s support
  • To invite you to events.
  • Provide the best possible customer service and to help us with internal administration.

2.    Because we have consent
Where we have your consent to:

  • Send you updates via email about what’s on, ticket or membership offers, and news
  • Email you about a specific topic you’ve requested to hear more on such as specific productions or opportunities to support our work.
  • Advertise via digital advertising platforms about what’s on, offers and news
  • Share your details with other arts organisations who have co-produced work you may have seen at or in collaboration with Fight in the Dog. These organisations should contact you to let you know how they collected your data and to check that you’re happy to hear from them. You will always be able to opt out of their communications by contacting them directly.

3.    Because there’s a legitimate interest
We use legitimate interest as a reason to:

  • Learn about your interests and preferences so that we can contact you with information that is relevant to you.
  • Help us target our marketing and development communications and adverts so that they’re more relevant to you.
  • Use your pseudonymised details to show you advertising on such Social Media platforms as Facebook and Instagram or via other third party advertising that may appear on other websites you use. The information shared with these platforms is pseudonymised to protect your personal data.
  • Classify our audience into groups or segments, using booking and publicly available information. These segments help us to understand our audience better and ensure we’re sending relevant messages to each group. We may use third party processors to help achieve this.  We also submit these anonymously as part of reporting to fundraising and public funding bodies (such as Arts Council England).
  • Participate in the Audience Finder initiative or other initiatives as required by our Arts Council England NPO funding.  This initiative builds an aggregate picture of local and national audiences across all Arts Council England National Portfolio Organisations. Their tools allow us to understand our audience in a local and national context and helps us to identify new audience opportunities.
  • Measure and understand how our audiences respond to a variety of marketing activity so we can ensure our activity is well targeted, relevant and effective.
  • Analyse and continually improve the services we offer including our artistic output, our website and our other products.
  • Ensure we are maximising our ticket sales wherever possible.
  • Help us run the test version of our website and CRM system and ensure the smooth running of our customer services.
  • To enable us to fundraise effectively because we are a charity.

More Information on Fundraising:

a) Current Audience and Current Donors

We are committed to fundraising best practice and abide by the Fundraising Regulator’s key principles and behaviours of a fundraising organisation: to be legal, open, honest and respectful. We undertake to comply with relevant law and regulations, including the Proceeds of Crime Act, Data Protection, Tax and Gift Aid legislation, and Charity Commission guidance. We will ensure that our fundraising communications are relevant to their audience and provide appropriate opportunities for people to support our work, should this form of engagement be of interest.

Who do we share your data with?

Fight in the Dog will never share, sell, rent or trade your personal information to any third parties for marketing purposes without your prior consent. We will ask for your consent to share personal information with organisations we have co-produced work with that you may have seen in collaboration with Fight in the Dog at another venue. These requests will be specific to the individual organisation so that your consent decision is informed.

We use a number of data processors in order to help us provide the services you request. These organisations are obligated to act on our instruction in relation to their use of your personal data and do not have any control over your data in their own right. We make sure anyone who provides a service for Fight in the Dog enters into an agreement with us and meets our standards for data security. Your data is not used for anything other than the clearly defined purpose relating to the service that they are providing.

How do we protect your data?

Fight in the Dog is committed to protecting the personal information you entrust to us. We adopt robust and appropriate technologies and policies, so the information we have about you is protected from unauthorised access and improper use e.g. your online account is encrypted and our own network is protected.

If you ask us to stop sending direct marketing communications to you, we will retain the information required (e.g. name, address or email address) to ensure we adhere with such requests.  You should find it easy to access and amend the personal information that we hold on you, or request that we stop contacting you. It’s your data and we want to make sure you feel in control of it.

How do I manage my data?

If you have an online account with us, you can amend your personal details and email contact preferences at any time. Simply sign in on the web site and access your account by selecting your name at the top of the page. Or, if you prefer, you can contact us by phoning, emailing, or writing using our contact details below.

Every email we send to you will include details on how to change your communications preferences or unsubscribe from future communications.

You can request full details of personal information we hold about you under the Data Protection Act 1998, or after 25 May 2018, The General Data Protection Regulation, by contacting us. Please send a description of the information you would like to see, together with proof of your identity to

At any time you have the right to ask Fight in the Dog to amend or to stop how it uses your personal information including for marketing purposes.  You can do this by signing in to the website and accessing your account details or if you don’t have an account or if you prefer to, you can contact us by phoning, emailing or writing using our contact details below. You have the right to get information held about you by us corrected. If you have any concern about the accuracy of your personal data, please let us know using the below contact details. If you would like us to remove the personal information we hold about you, please contact us using the below contact details.

By email:

You have the right to lodge a complaint with the supervisory authority, The Information Commissioner’s Office:  

How do I find further information?

Further information on data protection regulations and laws can be found here:

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